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© 2002 Joe Anderson
All rights reserved

 

 


Mr. Robert Hereford
President
Hereford at Large

built & sold Advertising on Hold 
(On-hold messages)
Now a division of Muzak

Advertising On Hold, Company History
Founded in 1987
Current Sales - $4,000,000
Number of Employees - 30
Competitive edge - Using a total marketing approach in a 
                               compartmentalized industry

Personal History
Bob started Advertising On Hold in response to the phone silence he, himself, had experienced.  It now has on-hold systems playing in every major city in the United States

In 1999, Bob realized the American dream and cashed out, selling his business to Muzak for a nest egg that allows him to pursue a multitude of interests.

Member – Chamber of Commerce
Active participant in Toastmasters
Volunteer in Scouts and youth sports leagues
Married (Nadia) with 3 children – Robbie,  Brittin and Breanne

Special Interests  - 
   Boating
   Flying
   Experimental aircraft

 


Notes to the Press

  A.  Bob will make comments for the record

  B.  The main industries he will address:
            1.  Administrative services
            2.  Travel
            3.  General Business

  C.  The main business functions he will address:
            1.  Problem assessment and solution for clients
            2.  Relationship selling
            3.  Entrepreneurship

 

 


TEC --- Taking time to sharpen the axe